If you’re a fan of social media, specifically Instagram, you probably already know what Reels are, and if you are anything like me, you probably often find yourself scrolling through them for hours until it is way past your bed time and you’re like “okay, I really have to put this down and sleep now”.
Is that the story of your life too? Personally speaking, these short-form videos on Instagram are a great source of entertainment when you have some free time or just want to change your mood a bit.
What you might not have known, yet at least, is that if you’re a business owner and are trying to reach more fans or followers, Instagram Reels might be exactly what you’re looking for.
“Wait, what??” Yep, you read that right! Instagram lately introduced Reels Ads to help you grow your business and reach more customers and fans!
According to Instagram, after a successful test in select countries, today we’re launching Reels ads to the world.. These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators.
This means that any business in the world can now utilize Instagram Reels to advertise their brand and reach more people. If you have a business in Dubai (UAE), KSA, Kuwait or anywhere in the Gulf region (GCC), this new Instagram feature can be a game changer. It increases your chance of going global and attracting customers and followers from different areas!
The problem with advertisements on social media though is that people might tend to skip and not watch them. I’m not going to lie, I skip a lot of ads, but that’s because the majority of the ads I run into lack that WOW factor that keeps me hooked and stops me from skipping them.
This is why it is essential to make sure that your Reels ad is MIND-BLOWING. As a business owner looking to take advantage of Instagram Reels ads, you have to make sure to partner up with the right creative agency. One that is innovative, bold and thinks outside the box, one that will help you create that mind-blowing ad that no one would want to skip to help you level up your digital presence.